Case Studies

Tony’s Chocolonely and the Power of Making Values Visible

2/5/2026Read Full Article >

Bon Iver x Pantone: The Story of a Musical Makeover Told in Color

11/21/2025Read Full Article >

MOONBASE® Uses Pantone to Push Creativity to the Unknown Edge: "Color Tells the Entire Story"

11/10/2025Read Full Article >

HSBC Red: 160 Transformative Years of Opening Up a World of Opportunities

9/23/2025Read Full Article >

STEPN x Pantone: Movement Meets Color

9/22/2025Read Full Article >

A Color With a Thousand Years of History: The Story Behind Mandarin Oriental’s Celadon Green

9/17/2025Read Full Article >

The Colors That Carried Us

8/14/2025Read Full Article >

Diriyah x Pantone: Telling the Story of Saudi Arabia's Soul Through Color

7/14/2025Read Full Article >

Worn With Meaning: Capsule Eleven’s Intentional Jewelry Comes to Life Through Color

6/5/2025Read Full Article >

Hand and Hue: Janavi’s Color-Driven Storytelling Comes to Life

5/15/2025Read Full Article >

Color in Context: Dualities as Design, Emotion, and Evolution

4/14/2025Read Full Article >

LIM College’s Fashion Education Elevates Color as Both a Creative Medium and Business Strategy

4/11/2025Read Full Article >

Revolutionizing Digital Design With Color Innovation

3/21/2025Read Full Article >

The Caravan Collection’s Journey: Telling Timeless Stories in Cashmere

3/12/2025Read Full Article >

Celebrate the Oscars by Revisiting Host Conan O'Brien's Iconic Pantone Color, Team Coco Orange

2/27/2025Read Full Article >

Celebrate the Oscars by Revisiting Host Conan O'Brien's Iconic Pantone Color, Team Coco Orange

2/27/2025Read Full Article >

Pantone Unveils Drew Barrymore Yellow: A Vibrant Celebration of the Radiant Icon

2/21/2025Read Full Article >

Pantone’s Dualities Collection Inspires Digital Designers Around the World: Part II

2/20/2025Read Full Article >

InterCity Blue by Trenitalia

2/17/2025Read Full Article >

Pantone’s Dualities Collection Inspires Digital Designers Around the World: Part I

11/11/2024Read Full Article >

See How Pantone Partners Are Exploring Every Nuance of Our New Dualities Palette

10/8/2024Read Full Article >

Behind the Ink: Glenmore's Colorful Journey With the Pantone Matching System

9/20/2024Read Full Article >

Porsche Turbonite for PANTONE Fashion Color Trend Report

9/4/2024Read Full Article >

Porsche Pantone Turbonite Color Download

9/4/2024Read Full Article >

Life Time x Pantone Color Institute: Rooting a Rebrand in Color

6/17/2024Read Full Article >

Evoking the Image of Pantone Color of the Year 2024

6/10/2024Read Full Article >

Pantone Juneteenth Artist Reyna Noriega Wants People to Feel Entitled to Joy

6/10/2024Read Full Article >

Color Is Energy for Pantone Juneteenth Artist Jeanetta Gonzales

6/10/2024Read Full Article >

Pantone Color Institute and Wella Professionals Take the Art of Color Blocking to a New Level

5/28/2024Read Full Article >

Colors of Impressionism: Celebrating 150 years of Impressionism in Eureka

5/22/2024Read Full Article >

Avocados From Mexico: A Yellow-Green Blend That Goes from Orchard to Palette

5/22/2024Read Full Article >

Baby Steps Towards Big Impact: How Man the Studio Infused Babynetic’s Branding with Pantone Color

5/2/2024Read Full Article >

Nespresso x Pantone: Unforgettable Mediterranean Summer Campaign

4/30/2024Read Full Article >

Which Pantone Color System is Right for Your Project?

4/22/2024Read Full Article >

Crescendo: Color That Makes Noise

4/18/2024Read Full Article >

Symbiosis: Reconnecting With Nature

4/9/2024Read Full Article >

Hugging Loveable: The Power of Human Connection

3/27/2024Read Full Article >

Embracing the Art of Life with Jazeera Paints

3/25/2024Read Full Article >

2024 Pantone Spotlight Artists Create the Colorful Universe of WORLD WIDE WHACK

3/15/2024Read Full Article >

Monotype® and Pantone®: The Ingredients for Building a Modern Brand

3/8/2024Read Full Article >

2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect

3/6/2024Read Full Article >

The Color Purple - A Journey in Color

1/17/2024Read Full Article >

How The Color Purple’s Costume Design Brings New Meaning to Celie’s Journey

1/17/2024Read Full Article >

An Inside Look at The Color Purple’s Technical Color Execution

1/17/2024Read Full Article >

CITIZEN in PANTONE color palette: Nowstalgia “A New Spirit”

12/12/2023Read Full Article >

Pantone + kate spade new york Green

10/6/2023Read Full Article >

Crumbl Pink: A Sugary Pink Tone That Says Love at First Bite

9/8/2023Read Full Article >

Unveiling Yale Home’s Viva Magenta Smart Lock

7/19/2023Read Full Article >

The Marvelous Mrs. Maisel x Pantone

6/13/2023Read Full Article >

PANTONE Color of Biodiversity

5/16/2023Read Full Article >

Generating a Whole New World?

5/3/2023Read Full Article >

Jaipur Rugs x Pantone

3/17/2023Read Full Article >

Deepa Gurnani x Pantone

3/17/2023Read Full Article >

Hidesign x Pantone

3/17/2023Read Full Article >

Ultrafabrics: Awakening Interior Design with Viva Magenta - Using Pantone’s Color of the Year to Transform Interior Spaces

2/27/2023Read Full Article >

“City Park Golden Brass”: Symbolic of a Place to Call Home

8/4/2022Read Full Article >

The Color Story of Chow Tai Fook: A Blend of Sincerity + Eternity

7/28/2022Read Full Article >

Colors of Ticino

7/21/2022Read Full Article >

A Colorful Metaverse

5/21/2022Read Full Article >

The Art of Ideation and Color Collide in the New Post-it Note Collections Collab with Pantone Color Institute.

4/29/2022Read Full Article >

Creating a Color Palette Reflecting the True Colors of Finland

12/1/2021Read Full Article >

Design the Way You Are

10/7/2021Read Full Article >

SHEBA Hope

8/9/2021Read Full Article >

The Creation of HK Tram Green

7/27/2021Read Full Article >

Lacoste Creates a Unique Color Dedicated to the Everglades

4/20/2021Read Full Article >

Lacoste Creates a Unique Color Dedicated to the Everglades

2/2/2021Read Full Article >

Afterpay Bondi Mint

1/14/2021Read Full Article >

Pantone Color Institute and OPPO – A Partnership of Color & Technology

11/25/2020Read Full Article >

ULTRA BLACK by Nas

10/12/2020Read Full Article >

The Creation of Period

9/30/2020Read Full Article >

Designing Naturally

8/10/2020Read Full Article >

Bespoke Colour

10/18/2019Read Full Article >

Pantone Partners: Color Palettes That Pop Q&A Series - Nickelodeon

10/18/2019Read Full Article >

The Making Of The Macallan Edition Purple

9/19/2019Read Full Article >

The Creation of G7 Green

9/7/2019Read Full Article >

The Colour of Mother’s Day

5/7/2019Read Full Article >

In Pursuit of the Perfect Pink

4/29/2019Read Full Article >

Pantone, JBSS, and Damen Jackson Print a Gold Recipe for Success

3/25/2019Read Full Article >

Pantone Color Institute x WeddingWire: 2019 Wedding Color Palettes

3/11/2019Read Full Article >

The Power of Metallics in Great Packaging Design

2/19/2019Read Full Article >

Creating Chemistry for Designers in Plastic

12/14/2018Read Full Article >

'Dear Evan Hansen Blue': A Bespoke Shade to Commemorate the Production’s Iconic Hue

11/16/2018Read Full Article >

Unignorable: Pantone Color Institute x United Way Canada

10/29/2018Read Full Article >

Pantone Partners with Kia for Color-Changing Mood Lighting

10/17/2018Read Full Article >

Pantone and Tanqueray: In Search of the Special Color of Seville

9/12/2018Read Full Article >

Pantone and Piper-Heidsieck Define a Red Worthy of Celebration

7/23/2018Read Full Article >

Bates Motel Blue: Norman’s Favorite Color

7/5/2017Read Full Article >

Jason Wu and the Pantone Color Institute Unveil a Signature Color for His New Collection Grey Jason Wu

9/9/2016Read Full Article >

A Palette for Your Palate: Expressions of Color & Taste with the Pantone Color Institute and Tealeaves

3/9/2016Read Full Article >

ELEVATE Design Collective: How six brands came together to create a unique color

3/9/2016Read Full Article >

Crazy About Tiffany's: The story behind an iconic brand color

2/19/2016Read Full Article >

Minion Yellow™: Behind the Scenes

1/11/2016Read Full Article >

PANTONE Color language adopted by U.S. Army for facilities worldwide

9/13/2006Read Full Article >